Author
Samenvatting
This article from LinkedIn provides five templates for ghostwriters to write for business leaders, emphasizing the importance of clear communication and educating readers on the category rather than just promoting the brand.
Status
Not started
The difference between aspiring writers and professional writers, or aspiring leaders and professional leaders, always comes down to the individual’s ability to clearly communicate information.
There’s something about speculating about the future that puts you in a position of power.
Master-level business writers don’t hammer away about the brand. They educate readers on the category. Share what’s wrong with the old category Name & Claim new category Describe the outcome after moving from old to new