Author
boagworks.com
It is tempting to dive straight into a project without doing your research, especially when time and budget are limited. However, doing so will prove costly in the end, and that is why you should always start with some form of a discovery phase.
Start With Customer Journey Mapping One of the best ways of visualising user research is in the form of a customer journey map. That shows the user’s experience over time and is excellent for identifying areas of improvement both in your digital channels, but also organisationally.
Carry Out Top Task Analysis
