NotitiesI Wish I Never Built a Personal Brand
neilpatel.com
Mijn persoonlijke merk is gegroeid door consistentie en lange uren gedurende 16 jaar. Het is belangrijk om te beseffen dat wanneer het gezicht van een persoonlijk merk wegvalt, ook het inkomen vaak verdwijnt. Hoewel het bouwen van een persoonlijk merk lucratief kan zijn, is het moeilijker om een bedrijf te verkopen dat naar een persoon is vernoemd.
I had to figure out how to generate customers.
I generated no new business from the event. đ
Now when I say I started to build a brand, it wasnât anything like it is right now and my goal wasnât to build a brand⌠I just wanted to close new deals.
But by January 24, 2013, my personal brand started to take off. That was when I started to publish in-depth marketing guides that were 20,000 to 30,000 words.
There was nothing wrong with that, but I wanted a personal blog as well. Somewhere I could write whatever I wanted and not worry about the âbusinessâ aspect.
My personal brand has grown for a few reasons:
I blog consistently â
I have a daily podcast
I produce weekly video content
I still kind of speak at conferences
I guest posted weekly
I expanded internationally
I keep giving back
In other words, Iâve built a decent personal brand by just being consistent and putting in long hours for over 16 years.
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Itâs not huge, but itâs grown to a decent enough size where itâs larger than any of my corporate brands.
And whatâs sad is when the face of a personal brand passes away, in most cases so does the income.
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Now my company is named after me. Iâm not the only person within the company⌠the team is what makes the company amazing, not me. If I wasnât here tomorrow, the company would still be around, but it probably wouldnât do as well.
If I changed the name of the company it also probably wouldnât do as well because my personal brand is influential within the digital marketing world.
And hereâs the kicker: Itâs also harder to sell a company when it is named after a person.
if you are one of the lucky people who are able to sell a business based off of a personal brand, the multiple wonât be as great because the buyer knows that when the personal brand leaves, so will some of the revenue.
If you want to build a lifestyle business then consider building a personal brand. Itâs easier to build, and you can make good money from speaking, consulting, or partnerships.
But if you want to build something big, something that will continually live and move on without you, then focus on building a corporate brand.
Now in an ideal world, what you want to do is leverage personal brands to grow your corporate brand.
Itâs a smart model because this made it so the company isnât reliant on one brand,