Helping CEOs align their teams around a strategic story
Conversations about messaging are really conversations about strategy.
the only way to get strategic alignment is with a simple story
The sales narrative is the core narrative.
The sales narrative (as I defined it in The Greatest Sales Deck I’ve Ever Seen) has all the “pieces” of the story. When you get it right (after testing and refining it in actual sales calls), your website messaging, content themes— even your investor deck—practically flow right from it
Aligning is the hard part
One of the biggest mistakes I made early on was making customer interviews optional
Now that we’ve aligned around the story, can you help us make it come true?